What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

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Community

In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.

Community

Environment

Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle®.

Environment

Health

Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 300,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.

Health

Education

Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.

Education

Pets

Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, partner with a local animal shelter every October to provide direct financial assistance and host adoption events to help animals find loving homes. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.

Pets

The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is First Team Subaru Norfolk dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

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  • FOR KIDS
  • LOVE TO LEARN/LAKE TAYLOR MS
  • LOVE TO CARE

Love Promise Stories from First Team Subaru Norfolk

Subaru and First Team Subaru Norfolk believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

First Team Subaru Norfolk's Operation Warm

First Team Subaru Norfolk has worked with ForKids since 2019 to help families in the Virginia Beach area with unstable housing. This February the dealership came together to carry out Project Warm, by providing 180 coats to the ForKids closet which were distributed to families during their monthly event that allowed families to come in and grab different household supplies such as clothing, nonperishable items, and toys.

ForKids and First Team Subaru Norfolk

First Team Subaru Norfolk has been partnering with ForKids.org to provide financial support in total donating $14,00 in the past year to help the organization with shelter costs, assisting in community efforts to help house 85 families in need in the Norfolk area in 2023. The relationship has been strong between First Team and ForKids, going back since June of 2020. In total, First Team has donated 67,676.69 to the organization, with a high of 20,000 during the 2022 year!

Leukemia and Lymphoma Society and First Team Subaru Norfolk Partnership

First Team has also partnered with the Leukemia and Lymphoma society to provide cases of blankets every year to the shelter during the fall/winter season. The team has been dedicated to helping this cause since 2020 donating, cases totaling hundreds of blankets to those affected by illness and their families. 

First Team Subaru Loves to Care

As part of the Subaru Loves to Care® Initiative First Team Subaru Norfolk partnered with the Leukemia & Lymphoma Society®(LLS) to give warm blankets to local cancer treatment centers. First Team Subaru Norfolk chose Sentara Brock Cancer Center. On July 18th over 50 blankets were delivered to the patients.

Thank you for Choosing VOA

As part of the Subaru Loves to Care® initiative, First Team Subaru Norfolk partnered with The Leukemia & Lymphoma Society® (LLS) to give warm blankets to local cancer treatment centers. On behalf of our patients, we want to send a huge THANK YOU for choosing VOA at the Brock Cancer Center to distribute blankets. These blankets really help to keep our patients warm while they are receiving treatment in the infusion room. 💜

Unparalleled Service

Dashboard warning lights problem solved! After multiple occurrences of confusing warning lights appearing, we contacted our dealer’s service department. The service manager, Zach, was very helpful with specific advice and long distance support. Between him, advisor Katie, and driver Don, we got exceptional service and warranty support without any hassle. We could not give any higher recommendation to this Subaru team, and will definitely seek them out should a future need arise. First Team Subaru Norfolk! Marvin and Elizabeth Demers

First Team Subaru Norfolk Comes Through for Families Living in Poverty

ForKids is grateful to First Team Subaru Norfolk for their recent generous donation to support the families and children of ForKids. Our Housing Crisis Hotline responds to approximately 1,000 calls each week. This donation (and it's not the first one we have received from First Team Subaru Norfolk over the years!) will help us help families in Hampton Roads build pathways out of poverty. So proud to partner with you in this important work!

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First Team Subaru Norfolk Loves Pets

Thank you, First Team Subaru Norfolk for inviting the Norfolk SPCA and a few of our friendly pups for an Adoption Event at your dealership! The dedication of your team in preparing for the Subaru Loves Pets initiative that lasted during the month of October was inspiring. This campaign highlighted homeless animals in need. We are grateful for First Team Subaru Norfolk's commitment to animals at the Norfolk SPCA and in the Hampton Roads community. Thank you to Subaru of America, National Make A Dog's Day, Underdogs, and the entire Subaru Loves Pets campaign. We appreciate the incredible work of your entire team-- your efforts are returned in plentiful tail wags and kitten purrs!

First Team Subaru Loves Pets

Thank you, First Team Subaru Norfolk for inviting the Norfolk SPCA and a few of our friendly pups for an Adoption Event at your dealership! The dedication of your team in preparing for the Subaru Loves Pets initiative that lasted during the month of October was inspiring. This campaign highlighted homeless animals in need. We are grateful for First Team Subaru Norfolk's commitment to animals at the Norfolk SPCA and in the Hampton Roads community. Thank you to Subaru of America, National Make A Dog's Day, Underdogs, and the entire Subaru Loves Pets campaign. We appreciate the incredible work of your entire team-- your efforts are returned in plentiful tail wags and kitten purrs!

First Team Subaru Loves Pets

Thank you, First Team Subaru Norfolk for inviting the Norfolk SPCA and a few of our friendly pups for an Adoption Event at your dealership! The dedication of your team in preparing for the Subaru Loves Pets initiative that lasted during the month of October was inspiring. This campaign highlighted homeless animals in need. On top of your support, for each animal adopted, First Team Subaru Norfolk donated $100 (up to $3,100) and we are so thankful for our partnership. We are grateful for First Team Subaru Norfolk's commitment to animals at the Norfolk SPCA and in the Hampton Roads community. Thank you to Subaru of America, National Make A Dog's Day, Underdogs, and the entire Subaru Loves Pets campaign. We appreciate the incredible work of your entire team-- your efforts are returned in plentiful tail wags and kitten purrs!

First Team Subaru Love to Learn

In the month of September, First Team Subaru Norfolk is partnering with AdoptAClassroom.org and celebrating Subaru Loves Learning by adopting Lake Taylor Middle School. We'll be providing its teachers with boxes of school supplies and flexible funding to purchase resources needed to help their students thrive in the classroom .

First Team Subaru Norfolk Loves to Care

Patients battling blood cancer are in the fight of their lives. Every three minutes in the U.S., a new patient joins those diagnosed with leukemia, lymphoma, or myeloma. The recovery is long and often leaves them feeling weak, cold and isolated. This August will mark the 7th year that First Team Subaru Norfolk has partnered with The Leukemia & Lymphoma Society (LLS) to bring love and hope to these brave patients in the form of warm blankets and hand-written notes of encouragement. First Team Subaru Norfolk in Norfolk, VA, is proud to be a part of this effort. We hope these blankets and messages will spread warmth, love, and hope where they’re needed most and will let these strong people and their families know we care.

First Team Subaru + ForKids Changing Lives

Thank you First Team Subaru for your very generous Love Promise donation. These funds will help families and children across Hampton Roads build pathways out of poverty. Last year 3,676 individuals were served in ForKids housing stability programs. The support of First Team Subaru helped make that possible!

Helping the Homeless Across Hampton Roads

As southeastern Virginia’s largest homelessness recovery program and shelter, The Union Mission Ministries is grateful that First Team Subaru Norfolk cares for our neighbors in need in Hampton Roads. Each fall for the past several years, the dealership has brought us a generous donation of blue fleece blankets that provide both warmth and waterproofing. This year’s Subaru Loves to Help donation of 81 blankets will be a blessing to us and to our community partners who assist those living on the streets. Together, we can provide those experiencing homelessness with help and hope to build a better future. Thank you, First Team Subaru Norfolk, for your heart to help those less fortunate—and for your ongoing partnership with The Union Mission Ministries!

Subaru Loves Pets Adoption Event

The Norfolk SPCA partnered with First Team Subaru Norfolk on October 16th for a successful adoption event. We brought six dogs to the event in hopes that they would find their forever home and one of the dogs was adopted as a direct result of the event. We are so thankful for all of the love and support the dealership has shown to the shelter and look forward to partnering again next year!

ForKids Grateful for This Partnership

Thank you, First Team Subaru Norfolk, for your most recent donation to ForKids. We are so appreciative of your Love Promise commitment to this community. The impact of your gift will be felt across eight ForKids education programs, where last year we served over 400 children and 200 adults working courageously to break free from the cycle of poverty. We value your partnership.

The Norfolk SPCA & First Team Subaru Norfolk

Thank you, First Team Subaru Norfolk for inviting the Norfolk SPCA and a few of our friendly pups for an Adoption Event at your dealership! The dedication of your team in preparing for the Subaru Loves Pets initiative that lasted during the month of October was inspiring. This campaign highlighted homeless animals in need and helped adopt 172 animals during the month of October in 2020 alone. On top of your support, for each animal adopted, First Team Subaru Norfolk donated $100 (up to $3,100) and we are so thankful for our partnership. We are grateful for First Team Subaru Norfolk's commitment to animals at the Norfolk SPCA and in the Hampton Roads community. Thank you to Subaru of America, National Make A Dog's Day, Underdogs, and the entire Subaru Loves Pets campaign. We appreciate the incredible work of your entire team-- your efforts are returned in plentiful tail wags and kitten purrs!

ForKids Grateful for Share the Love Donation!

Thank you, First Team Subaru Norfolk for your generous donation! This gift can provide 272 nights of shelter for a homeless child in our community. The impact of the Share the Love event will be felt for many years to come!

First Team Subaru Loves to Help

May 21,20200-Through the Subaru Love Promise and the Subaru Loves to Help initiative: First Team Subaru of Norfolk and our generous caring customers today donated 350 pounds of food to the Food bank of Southeastern Virginia. Which is over 300 meals to help people in need. We thank all of those who participated.

Norfolk SPCA Adoption Event

First Team Subaru has been an ongoing source of support for the Portsmouth Humane Society since opening its doors. The commitment to helping homeless animals has now been extended to the new location at First Team Subaru Norfolk. Over the last Three years, First Team has been a sponsor for the Portsmouth Humane Society. First Team Subaru Norfolk opened its doors on April 1st and was able to hold its first in store adoption event on 10/19/19! With that being said, First Team Subaru Norfolk will continue the tradition of supporting the SPCA’s efforts to provide a means for homeless pets to find a place to call home.

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Perry Subaru Partners with SSSEVA

Perry Subaru and Senior Services of Southeastern Virginia partnered to support the nutritious meals, friendly visits and safety checks Meals on Wheels provides.

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Perry Subaru partners with ADA

30.3 million Americans live with diabetes of that number, 7.2 million do not even know they have it. Perry Subaru partnered with the American Diabetes Association and Bon Secours medical personnel to offer customers and members of our local community FREE glucose and blood pressure screenings from 3:00 pm to5:00 pm in the Perry Subaru showroom to evaluate their risk. We are also providing valuable educational materials on diabetes and its prevention, supplied by our partners the American DiabetesAssociation. Knowing is half the battle, a five-minute test that can change a life. This is a charity that is very close to our hearts here at Perry and we are always glad to partner with the American Diabetes Association to help fight diabetes.

Share the Love- American Diabetes Association

Thank you so much to Perry Subaru for your amazing support over the past 4 years. The money raised during the Share the Love campaign helps support the 29 million adults and children in the United States living with diabetes. These crucial funds help fund research,support our efforts protecting the rights of people living with diabetes and help us to educate the population on their risk for diabetes. Thank you for your support. Together we can make an every day difference for those living with diabetes.

Christmas in the hospital

Unfortunately on December 1st I was diagnosed with Acute Leukemia, which has required a nearly 4 week stay in Sentara Norfolk General Hospital. While the chemo treatments have been tough, I am fortunate that everything is going as it should. Needless to say, I was bummed out at the prospect of spending today, Christmas, in the hospital. But lo and behold, this morning the nurses brought me a present of a beautiful, soft blanket - which is a gift fro Perry Subaru. Thank you, thank you! Please know how much your kind gesture means to me! Merry Christmas to all at Perry Subaru!!! - Keith S.

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 5,208 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 200 trees, 886 gallons of gasoline, 7,550 plastic bottles, and 34,727 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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Did First Team Subaru Norfolk go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

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First Team Subaru Norfolk 36.8540725, -76.1794198.