Customer Testimonials

Not sure I am on the correct website to write a review for First Team Subaru Norfolk, but here it goes. I purchased a 2026 Forester with my specifications on April 3, 2026 from salesman Keith Fulton. Since this vehicle was not in stock at the dealership, they found what I wanted from another location. Keith notified me that the vehicle would be ready on April 7. I went to Keith’s office to complete the sale which was seamless. I must mention that since the summer of 2019, I have purchased two new vehicles every year. For the last two purchases, Keith was my ... Read More

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DealerRater - Apr 12, 2026

Not sure I am on the correct website to write a review for First Team Subaru Norfolk, but here it goes. I purchased a 2026 Forester with my specifications on April 3, 2026 from salesman Keith Fulton. Since this vehicle was not in stock at the dealership, they found what I wanted from another location. Keith notified me that the vehicle would be ready on April 7. I went to Keith’s office to complete the sale which was seamless. I must mention that since the summer of 2019, I have purchased two new vehicles every year. For the last two purchases, Keith was my salesman. Even though he was not my salesman in the beginning, he always greeted me when I came into the dealership. Again on this purchase, Keith explained First Team Subaru Forever and took me to my new vehicle. I must say I truly appreciate Keith. He is very personable and easy to talk with. There is no pressure when making a deal. Keith also contacted me after my 2025 Crosstrek purchase in April of 2025 every few weeks to date to see how I personally was doing. I find this very refreshing to know I’m not just a number. Keith is like family, and I very much appreciate him. The TEAM at this dealership is outstanding. I hope to do future business with Keith. YOU’RE THE MAN KEITH!!!!!

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I took my almost brand-new Subaru in for the required 6-month service today. I was shocked to find out I was going to be forced to pay $39 to have my tires rotated. They had less than 1000 miles on them. I protested but was told this was required in order to maintain my membership in the "First Team Forever" program. I didn't understand this when I purchased my new vehicle and that I would always have to pay out-of-pocket to "Complete all manufacturer recommended maintenance at the recommended interval at your expense." So, the bait suckered ... Read More

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DealerRater - Mar 14, 2025

I took my almost brand-new Subaru in for the required 6-month service today. I was shocked to find out I was going to be forced to pay $39 to have my tires rotated. They had less than 1000 miles on them. I protested but was told this was required in order to maintain my membership in the "First Team Forever" program. I didn't understand this when I purchased my new vehicle and that I would always have to pay out-of-pocket to "Complete all manufacturer recommended maintenance at the recommended interval at your expense." So, the bait suckered me to bite and now I'm stuck with an added expense I didn't expect. The old adage "if it sounds too good to be true then it probably isn't" applies here. I am very disappointed to find myself on the hook for an unknown total of unnecessary expenses.

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I used to love bringing my vehicle here until this past week where the service department over tightened my oil drain plug causing a cracked oil pan on my wife's subaru ascent and refused to fix what they broke just because another dealership happen to notice the leak when they were changing my brakes. Not only did they refuse to fix the issue but they seemed happy and taunted me when I went to pick up my vehicle after I had them look at their mistake by saying "Sorry, oh well, we can't fix your vehicle" ... Read More

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DealerRater - Jun 26, 2024

I used to love bringing my vehicle here until this past week where the service department over tightened my oil drain plug causing a cracked oil pan on my wife's subaru ascent and refused to fix what they broke just because another dealership happen to notice the leak when they were changing my brakes. Not only did they refuse to fix the issue but they seemed happy and taunted me when I went to pick up my vehicle after I had them look at their mistake by saying "Sorry, oh well, we can't fix your vehicle" in the most happiest mocking tone you could ever imagine. Between the assistant service manager being arrogant and unprofessional and his employees laughing and mocking me when I asked for the number to the office of the president for First Team Auto Group, this has to be the most unprofessional experience I have ever had at a dealership. They did all this to me while in uniform and did not care that this was done to my wife's vehicle while I was out on a submarine deployment. You have lost a faithful customer and I recommend your service team learns from the one good employee that you have named Kaitlyn. She is the only one I ever liked dealing with and was always good to me and my wife. I hope you all feel good about cheating a customer.

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Amazing experience of buying a Subaru Crosstrek from First Team Subaru. I was looking for a japanies car about 3 month, but I could not do that because of the bad condition of car market these days. Finally, I ended up in purchasing Crosstrek with First Team. I was taken care by Zippora and she is very nice woman (I really appreciate for being patient and kind because I am a foreigner and my English is not perfect). I could buy my car with peace of mind. The financing team (especially Paul) offered me very good finance. Totally, I feel happy ... Read More

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DealerRater - Oct 23, 2022

Amazing experience of buying a Subaru Crosstrek from First Team Subaru. I was looking for a japanies car about 3 month, but I could not do that because of the bad condition of car market these days. Finally, I ended up in purchasing Crosstrek with First Team. I was taken care by Zippora and she is very nice woman (I really appreciate for being patient and kind because I am a foreigner and my English is not perfect). I could buy my car with peace of mind. The financing team (especially Paul) offered me very good finance. Totally, I feel happy with my purchase and my car. Thank you First Team Subaru Norfolk.

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I took my car to be services after it had been in an accident. The work performed was marginal if best with horoble paint job. And had my stereo stolen while it was in the possession of the dealership service center. This business is horoble! The staff was extremely rude and the service center does shady maintenance I do not recommend this business.

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A very pleasant experience. Keith was knowledgeable, attentive, and not at all pushy. He made it the least stressful visit to a car dealership I've ever had.

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