What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is First Team Subaru Norfolk dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.


 Subaru Love Promise Heart

Love Promise Stories from First Team Subaru Norfolk

Subaru and First Team Subaru Norfolk believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Perry Subaru Partners with SSSEVA  –  Nealy G

Perry Subaru and Senior Services of Southeastern Virginia partnered to support the nutritious meals, friendly visits and safety checks Meals on Wheels provides.

Perry Subaru partners with ADA  –  Sandy c

30.3 million Americans live with diabetes of that number, 7.2 million do not even know they have it. Perry Subaru partnered with the American Diabetes Association and Bon Secours medical personnel to offer customers and members of our local community FREE glucose and blood pressure screenings from 3:00 pm to5:00 pm in the Perry Subaru showroom to evaluate their risk. We are also providing valuable educational materials on diabetes and its prevention, supplied by our partners the American DiabetesAssociation. Knowing is half the battle, a five-minute test that can change a life. This is a charity that is very close to our hearts here at Perry and we are always glad to partner with the American Diabetes Association to help fight diabetes.

Share the Love- American Diabetes Association  –  Robin K

Thank you so much to Perry Subaru for your amazing support over the past 4 years. The money raised during the Share the Love campaign helps support the 29 million adults and children in the United States living with diabetes. These crucial funds help fund research,support our efforts protecting the rights of people living with diabetes and help us to educate the population on their risk for diabetes. Thank you for your support. Together we can make an every day difference for those living with diabetes.

Christmas in the hospital  –  Keith S

Unfortunately on December 1st I was diagnosed with Acute Leukemia, which has required a nearly 4 week stay in Sentara Norfolk General Hospital. While the chemo treatments have been tough, I am fortunate that everything is going as it should. Needless to say, I was bummed out at the prospect of spending today, Christmas, in the hospital. But lo and behold, this morning the nurses brought me a present of a beautiful, soft blanket - which is a gift fro Perry Subaru. Thank you, thank you! Please know how much your kind gesture means to me! Merry Christmas to all at Perry Subaru!!! - Keith S.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 5,208 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 200 trees, 886 gallons of gasoline, 7,550 plastic bottles, and 34,727 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

; ;