The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is First Team Subaru Norfolk dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

 Subaru Love Promise Heart

Love Promise Stories from First Team Subaru Norfolk

Subaru and First Team Subaru Norfolk believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

ForKids Grateful for Share the Love Donation!  –  Becky P

Thank you, First Team Subaru Norfolk for your generous donation! This gift can provide 272 nights of shelter for a homeless child in our community. The impact of the Share the Love event will be felt for many years to come!

First Team Subaru Loves to Help  –  Sandy C

May 21,20200-Through the Subaru Love Promise and the Subaru Loves to Help initiative: First Team Subaru of Norfolk and our generous caring customers today donated 350 pounds of food to the Food bank of Southeastern Virginia. Which is over 300 meals to help people in need. We thank all of those who participated.

Norfolk SPCA Adoption Event  –  Mike G

First Team Subaru has been an ongoing source of support for the Portsmouth Humane Society since opening its doors. The commitment to helping homeless animals has now been extended to the new location at First Team Subaru Norfolk. Over the last Three years, First Team has been a sponsor for the Portsmouth Humane Society. First Team Subaru Norfolk opened its doors on April 1st and was able to hold its first in store adoption event on 10/19/19! With that being said, First Team Subaru Norfolk will continue the tradition of supporting the SPCA’s efforts to provide a means for homeless pets to find a place to call home.

Perry Subaru Partners with SSSEVA  –  Nealy G

Perry Subaru and Senior Services of Southeastern Virginia partnered to support the nutritious meals, friendly visits and safety checks Meals on Wheels provides.

Perry Subaru partners with ADA  –  Sandy c

30.3 million Americans live with diabetes of that number, 7.2 million do not even know they have it. Perry Subaru partnered with the American Diabetes Association and Bon Secours medical personnel to offer customers and members of our local community FREE glucose and blood pressure screenings from 3:00 pm to5:00 pm in the Perry Subaru showroom to evaluate their risk. We are also providing valuable educational materials on diabetes and its prevention, supplied by our partners the American DiabetesAssociation. Knowing is half the battle, a five-minute test that can change a life. This is a charity that is very close to our hearts here at Perry and we are always glad to partner with the American Diabetes Association to help fight diabetes.

Share the Love- American Diabetes Association  –  Robin K

Thank you so much to Perry Subaru for your amazing support over the past 4 years. The money raised during the Share the Love campaign helps support the 29 million adults and children in the United States living with diabetes. These crucial funds help fund research,support our efforts protecting the rights of people living with diabetes and help us to educate the population on their risk for diabetes. Thank you for your support. Together we can make an every day difference for those living with diabetes.

Christmas in the hospital  –  Keith S

Unfortunately on December 1st I was diagnosed with Acute Leukemia, which has required a nearly 4 week stay in Sentara Norfolk General Hospital. While the chemo treatments have been tough, I am fortunate that everything is going as it should. Needless to say, I was bummed out at the prospect of spending today, Christmas, in the hospital. But lo and behold, this morning the nurses brought me a present of a beautiful, soft blanket - which is a gift fro Perry Subaru. Thank you, thank you! Please know how much your kind gesture means to me! Merry Christmas to all at Perry Subaru!!! - Keith S.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 5,208 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 200 trees, 886 gallons of gasoline, 7,550 plastic bottles, and 34,727 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complimentary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.